On May 30, 2023, HOTEL SCHOOL Hotel Management College organised an International Applied Research Conference BUSINESS MODELS POST-CORONA IN THE HOSPITALITY AND M.I.C.E. INDUSTRY in the framework of the Nordplus Horizontal project No. NPHZ-2021/10064.

The International Applied Research and Project Results Dissemination Conference was aimed to present the developed teaching and learning materials for the hospitality learners with a review of suggested ways of operating within the hospitality sector in the post-Corona times, with a specific focus on the Nordic/Baltic countries including Latvia, Denmark, and Iceland. More specifically, HOTEL SCHOOL Project manager and Development director Olga Zvereva presented two books, developed in the course of the project:

Handbook Business Models Post-Corona in the Hospitality Industry” (by Olga Zvereva, MIB, Mg. paed., Björn M. Sigurjónsson, B.Sc, MPhil, ML., and Bettina Lyngdal Baumgarten)

Handbook The Hospitality & M.I.C.E. Industry Analysis” (by Olga Zvereva, MIB, Mg. paed.)

The invited conference speakers from Latvia, Denmark, Iceland, USA, and Switzerland enlightened the participants over recovery practices that hospitality and M.I.C.E. industry’s company apply. The future of hospitality and M.I.C.E. markets was also discussed.

We thank all the participants for their time and active engagement in the activities of the conference!

The programme of the conference is available here.